EU Authorized Representative and product compliance: three details sellers easily miss

For the EU market, product compliance is shifting from a "background condition" to a "precondition". The three details most likely to go wrong are:

1. EU Authorized Representative

For sellers without a physical presence in the EU, compliance documents must carry an EU-based authorized representative. The authorized representative is not just any EU address — the representative actually bears responsibility and must issue a formal authorization document.

Common problems: missing authorization document, representative information not matching the actual label, expired representative service not renewed.

2. Product marking and labels

Different categories have their own marking requirements: CE mark, manufacturer information, warnings, recycling symbols. Both position and content of the mark are regulated; a wrong position in some categories equals no mark at all.

Common problems: labels only in Chinese, missing EU-based responsible-party information, warning language not meeting the target country's requirement.

3. Declaration of conformity and technical files

Some categories require a Declaration of Conformity (DoC) and corresponding technical files. These are rarely used normally, but once inspected or requested by the platform, you must be able to produce them immediately.